How to write an effective About Me Page

Bays · **Posted:** September 17th, 2008, 10:54 am

Your “About Me” page is the first place your visitors go when they want to find out more about you and the product or service that you have to offer. This is a great opportunity to make a strong first impression which in turn equals sales.

New visitors to your site want to know instantly what your site has to offer them and your “About Me” page provides a quick and obvious answer. One of the most powerful tools you can employ to turn first-time visitors into loyal readers which in turn can lead to sales is to have an effective “About Me” page. The “About Me” Page is your powerful marketing tool when it is written and used correctly.

Five Important Things To Know

1. You’re About Me page isn’t about YOU! Really, folks, I’m serious! People don’t care about you. It’s all about them. Do you know what they are thinking? “What’s in it for me?” They want to know what you can offer them and why should they go to you for your product or service. You want to promote the benefits of your products or services, not the features. Tell your reader what it is about YOU that make you special and unique versus the other guy. What do you offer that the competition doesn’t? Is it one on one consultation, free email consults, a no questions asked guarantee?

2. Write as if you were talking to the reader face to face, over a cup of coffee and a burger at a local diner. In a way you are. This particular person has come to you for information about what you have to offer. They are checking you out. Be conversational in your writing. Don’t be overly formal, but be professional. Don” use jargon the average person won” understands. Explain things in layperson terms.

3. Include a picture of yourself. People relate to people. They love to put a face with the words. Make sure it’s a good quality picture. Make it friendly. Smile. Look approachable. Adding a picture to your About Me page will let people know that you are a real live human being just like them, not just some email address with an automated response system!

4. Write about you. I know I said earlier that the About Me page isn’t about you. However, you want to include some things about you to continue making yourself likable. Just don’t forget the real reason you are putting up this page!

5. Remember, the About Me page is a part of your personal or company profile. A profile has many uses as a marketing tool. Make sure you keep it professional and polished! If you need help writing your profile, ask a professional for help.

The 5 Important Things I found very informative and are from Anita’s Pen:
http://anitaspen.com/writerscorner/professional-profiles/about-me-page-five-rules/

Bays · **Posted:** November 23rd, 2009, 1:03 am

Please take some time and go over this as it may help you.

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How to write an effective About Me Page